30 Years of Raising Expectations

About Red Rooster Lifting

For over 30 years Red Rooster Lifting has been specialising in the supply, rental and servicing of the best powered lifting and load measuring solutions in the world.

Our product range covers Red Rooster air hoists, EMCE winches, KITO manual & electric hoists, KITO Van Leusden specialist equipment, KITO Erikkila light crane systems, Verton load orientation equipment, Gebuwin manual & electric winches, Street Crane overhead cranes & hoists as well as Red Rooster load measuring equipment.

Red Rooster Lifting's vision has been clear from day one;  look after every single client’s lifting and load measuring requirements by delivering consistently high levels of quality, service, safety and integrity.

We are synonymous with versatile lifting solutions delivered by a responsive, knowledgeable team with an unrivalled reputation. With our vast experience we can offer technical backup, advice on installation and assistance with breakdowns, spare parts are generally available from our stock or we can offer a full repair and testing service, from our workshop. Our staff are trained and equipped with the product knowledge required to offer our customers satisfactory advice or solutions.

You’ll see our distinctive Red Rooster logo on lifting equipment and load links offshore, on assembly lines, in power plants, refineries, and shipyards across the world.

Being a progressive company, Red Rooster is continually striving to improve designs, innovation and quality systems ensuring our products and services supplied are of the highest quality. We are continually investing in the advancement in technology and increased production but most of all we have invested in our people to promote awareness, responsibility and exceptional customer service.

Red Rooster Lifting is your number one choice for SAFER SMARTER LIFTING

Always Raising Expectations 


Core Values


Positive, Versatile & Responsive


Focused, responsible & Uncompromising


Competent, Reliable & Accountable


Honest, Professional & Transparent

For more information on how Red Rooster Lifting can raise your expectations, take a look at our comprehensive

Our History


Steve Wright Lifting was established in Altens Aberdeen

The company moves to a rented unit in Oldmeldrum while a purpose built factory is being built.

Company moves into the new factory designed specifically for the sale and production of lifting equipment with a staff of 6 people.

Acquired DJM engineering in Birmingham, enabling Red Rooster to manufacture their own parts.

DJM relocated to Oldmeldrum where new warehouse is erected. Staff levels increased to 15 people.

Extension to warehouse is built

Following the retirement of two of the founding directors the company was restructured and the company name changed to Red Rooster Industrial (UK) Limited. This name change reflected our air hoist brand name and how our customers thought of us.

Red Rooster opens a branch in West Bromwich to better service our customers in the Midlands, South England and Ireland.

The 20th anniversary of Red Rooster was marked with a grand reception for shareholders and staff of the company at Meldrum House Hotel.New building work is completed increasing our workshop and storage capacity. Staff levels reach 35 people.

A branch in Niepolomice Poland (close to Krakow) was opened to increase our manufacturing capacity and target new customers from Central and Eastern Europe. Red Rooster becomes and official distributor for KITO Japan.

New purpose built warehouse completed in Oldmeldrum. West Bromwich depot moves into a much larger unit to accommodate an increase of staff and equipment. A new striking company logo which better identifies the individuality of our company is introduced. The new Red Rooster website is completed reflecting a modern and professional image and providing details of all our products and services.

Rebranded Red Rooster Lifting Limited.

Red Rooster Lifting Limited celebrates its 30th anniversary.

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